An Update on The MarketHer

HI, STRANGER!

It's been a while. How've you been?

Why yes, yes, I do feel like your ex sliding into your DMs a few months after a break-up. (Only I promise my intentions are good.) I'll be the first to admit that The MarketHer has ghosted you big time. As someone who hates ghosting and prefers mature communication, I'm so sorry. I know the newsletter (and I) have fallen off the face of the earth these past six months, so I wanted to reach out with an update that's one part apology, two parts explanation, and a huge dollop of gratitude.

If we're connected on LinkedIn, you may have seen a version of this announcement back in January; I appreciate your bearing with me here. If we're not connected on LinkedIn, here's some context:

When I started The MarketHer in 2019, my goal was simple: To make job-searching less painful and leverage my network to help my former colleagues and peers find new roles they were excited about.

But then Covid hit. What began as a way to help WeWork alumni find new roles in the wake of mass layoffs turned into a website, blog, job board, and community for women in marketing and related industries. It became a way to highlight job-seekers and women who were pursuing creative side projects, founding their own companies, and effecting change through their nonprofits—women who were advocating for equality and diversity and, collectively, a better future.

I'm so grateful to everyone who's opened, read, and championed The MarketHer over these past 2.5 years. Your support means the world. I'm still committed to helping people find and create meaningful and fulfilling work, but these days, that commitment looks a little different than it did in the fall of 2019.

In January of this year, I joined a startup called Teal, which is on a mission to empower people to navigate their careers and land roles they love. Through a suite of free tools and resources, Teal brings insight, guidance, and automation to the job search and application processes, combatting many of the taboos related to careers and providing answers to the questions that it often feels there's no one but Google to ask.

It's a small but mighty team and an incredible adventure thus far. Within my scope, I'm overseeing all things brand and content: brand strategy, content marketing, social media, blog, email, newsletter, podcast, press and communications, and interactions with our community—and I'm thankful every moment that I'm able to work with a team of such intelligent, capable humans who are trusting me with the brand and giving me the space to grow, test and learn openly, and channel the ethos of The MarketHer into my daily work.

That said, I haven't carved out the space for The MarketHer the way I was once able to. The end of 2021 left me pretty burnt out, and the idea of sending the newsletter felt like too heavy a load. Now that 2022 is underway, my absence (and subsequently its absence) is a combination of wanting to give my new job my full attention and wanting to spend less of my spare time on my devices.


TL;DR:  

I still don't have perfect answers about what the future of The MarketHer looks like—but for now, here's the plan:

  • I'm going to take a step back from sending the newsletter and give myself permission to do so without guilt. The newsletter may be back eventually, but I'm not 100% sure when.

  • I've removed the password feature from the website and will continue to add open roles to it here on a rolling basis. I'm looking into switching over to a new format for the job board to make this process more seamless and will keep you posted.

  • If you or someone you know is hiring for a role within marketing, brand, comms, etc., feel free to submit it here.

  • I'll comb the job listings on the site regularly to make sure inactive roles are deleted.

  • If there's a role on the website that you're interested in, feel free to reach out and I'm glad to try to facilitate an intro. I'm also happy to connect with anyone on LinkedIn and help with intros if you want to tap into my network.

  • The MarketHer's social channels (Instagram and LinkedIn) have never been quite as active as I intended. I'll keep the pages up for now, but likely won't post too regularly.

HERE’S HOW TEAL CAN HELP:

Though The MarketHer may not be as active as it was when it first started in 2019, I'd love to continue to be of service to you throughout your search in whatever way I can. Fortunately, Teal has many more tools and resources than I had on my own—and it's 100% free to use.

If you're interested in checking it out, here are some places to get started:

Thank you, as always, for everything. For reading and sharing and liking and replying and championing. For supporting and emailing and posting and checking and understanding. I'm so very grateful.

With love,
Lia