Over the past year and a half, we’ve highlighted women on the blog who are in the market for a new opportunity, who’ve launched inspiring side-hustles, and who are pursuing creative projects we’re obsessed with. Now, we’re introducing a new series called Founder Features, shining a spotlight on women who’ve started their own businesses.

First up: Hannah Bomze, the co-founder and CEO of real estate startup Casa Blanca. (You can read more about the company in this TechCrunch piece.)

*Hannah Bomze, Co-founder & CEO of Casa Blanca*

Name: Hannah Bomze

Hometown: NYC

Currently based in: NYC

Describe yourself in three words: Determined, original, and innovative

I feel inspired when: I see people using the technology we created, and when I am working alongside agents who are using our platform and thriving.

Outside of work you’ll find me: Chasing my two sons.

What led you to start Casa Blanca?

The industry’s lack of opportunity for new talent and lack of transparency and new and innovative technology.

How do you plan to use your platform to empower women?

The company is based on the thesis of flexibility. We don’t force people to work certain hours, which allows working mothers to have flexible hours. We have an agent who has worked with us for three years, and she has been able to work if and when it fits into her schedule. We have a structure set in place to facilitate the business.

Why are you looking to hire real estate salespeople with non-traditional backgrounds?

The culture of the real estate industry is broken. Casa Blanca agents don’t fit into the stereotypical agent mold, which is oftentimes seen as aggressive and pushy. Casa Blanca agents are thoughtful in how they communicate with clients and work to build meaningful relationships.

Anything else we should know?

We’re expanding to other states! We’re currently based in New York and Colorado but will be branching out within the year!

Connect with Casa Blanca here: LinkedIn | Instagram | Website